MAZDA DIGITAL CERTIFIED PROGRAM OVERVIEW
The Mazda Digital Certified Program (MDCP) is an industry-leading suite of programs and technologies, offering Mazda dealers turnkey solutions across a selection of certified providers. Please see the below resources for additional information.
Websites
Your dealership’s website is the first glimpse into your showroom for many potential buyers. Ensure your website offers the best consumer experience across all device types. Choose from a variety of high-quality Website providers, who have integrated with Mazda content to ensure each page has relevant information that produces an exceptional user experience, while allowing flexibility and customization to differentiate your store from others.
Learn MoreMazda Core Ad Plan
Mazda Core Ad Plan is our integrated, proprietary marketing platform that takes a data-driven hyperlocal approach on behalf of each dealer. This platform drives New Vehicle, CPO and Aftersales traffic to dealers through targeting audience, creative and media campaigns. The platform comprises three key components – Demand Generation, Demand Capture and the Retail Customer Data Platform – providing dealers with a wholistic digital marketing strategy, rooted in first party audience activation and designed to drive results.
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Mazda Digital Showroom
As customer expectations continue to evolve, the need to embrace a seamless digital tool that excels in both the online and in-store shopping and buying experiences is no longer debatable. Positively, Mazda’s integrated digital retailing experience, the Mazda Digital Showroom, offers dealers nationwide a selection of approved and integrated digital retailing partners. The offering is unique in that it provides the customer (and dealer) with a seamless, integrated retailing experience. It begins with an online buying process from MazdaUSA.com and seamlessly bringing the customer directly into the dealer's Mazda Digital Showroom site. The customer can then complete the process online or in-store.
Learn MoreWebsite Tools
Improve your website conversion and generate more website leads by participating in the digital tools offered through this program. These tools help provide your consumers with additional information while increasing engagement and conversions on your website.
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Leads
The Mazda Dealer Online (MDOL) Program manages all brand and 3rd party leads. Our eLead platform is integrated with over 15 popular CRM systems to help you review your performance. All lead metrics can be viewed in the Mazda Digital Analytics dashboard.
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